Suppose that you have created a logo for your stationery brand. You have also created a tagline for your brand. You are using your logo and the tagline for your business and now you are worried that someone might use it to his/her profit. What will you do?

Trademark is thus a unique identity which can be a logo, sign, symbol, letters, words, or taglines that are created by an individual that makes the product or the services stand out from the rest.

A trademark is another name for the brands.

Signs or Logos for the expression of any kind of service are thus called as service marks. For example, the title United Airlines and its logo (the world map) are service marks.

There are Seven Types of Trademarks Available In Chennai:

• Product mark 
• Servicemark
• Collection mark
• Certificate mark
• Shape mark
• Pattern mark
• Sound mark

Need for registration of the Trademark in Chennai 

• Trademarks are important for a business. A consumer’s purchasing pattern might depend on the trademark of the company. It is thus important for a business person to know the importance of registering a trademark.

• This gives the legal owner a right that can help them to safeguard their marks from being copied or used by any other person for his/her economic benefit. Thus, it is important for a businessman to know its importance for the growth of their business. 

• The importance of trademark registration is governed in Chennai by the Controller General of Patent, Design, and Trademarks, Ministry of Commerce and Industry, Government of India.

6 Reasons for Trademark Registration in Chennai, India:

• Legal Protection: When you get your trademark registered by the laws it gets legally protected. This means that when you feel that another party has copied your logo or symbols you can take the case to the court and can sue them. But this can only happen when you have got your logo or your symbol registered. Trademarks in Chennai are registered under Trademark Act 1999.

• Easy and Unique Identification: Trademark helps in the easy and unique distinction of your product from the rest. Once the product has got a trademark under the Act, the customer may find it easy to locate your brand by its logo and name. Registration will guarantee that your logo is not used by any of the competitors. This will give your brand a unique identification.

• Intangible Asset: Trademarks, when registered in Chennai, become an asset for the company. Trademarks become the most useful asset for the company. It can help the company to earn profits in the long term. Trademarks can be transferred, sold or franchised. Thus, it helps the company in the expansion of its business. Many companies have expanded their business because of this. 

• Goodwill and Trust: Once your logo is trademarked the customers start to recognise your brand. This helps in brand development which further leads to creating goodwill and trust among the customers. The goodwill of your brand will help in further growth of the business. Goodwill will make the customers loyal to your brand.

• Global Recognition: Your products’ trademarks are not restricted to the boundaries of India. Once a trademark is filed in India it can also be filled in any foreign state. Thus, foreigners can also file a trademark in India.

• Economic Communication Tool: Trademarks are easy to communicate despite the barriers like language and culture. Trademarks will help the customers to easily locate you and connect you especially when there are a lot of competitions in the market. The customer may easily select their desired products thereafter.

What is the Trademark registration Process in Chennai, India?

Some important points must be understood to know the registration process of trademarks in Chennai, India. Some of these points are discussed below: 

• The law that protects the trademark rights in India is the Trademark Act, 1999. This act helps in protection of trademarks by the Controller General of Patent, Design and Trademarks, Ministry of Commerce and Industry, Government of India.
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• The law of trademark provides various statutes and provisions that help the trademark holder’s rights to be secured. It helps in making and filling of the application, rights guaranteed in case of any infringement, modes to transfer the rights, remedies available to the owners.

• The first statute for the protection of trademarks was the Trade Marks Act, 1940. This Act was very much similar to the UK Trade Marks Act, 1938. Later this act was replaced by the Trademark Act 1999.

Conclusion: 

Trademarks are the most important asset for a business. A brand name will help the customers to locate you easily. This will help in business enhancement. Once the customer is happy by the purchase your brand will be remembered. This will create goodwill. Getting your trademark registered in Chennai is probably the most lengthy and hectic task. It takes time to get your trademark so it is always better to consult with experts. Online Legal India is one of the trusted platforms to get your trademark registered. The experts of Online Legal India had catered a lot of clients till now. Most of the clients are very happy with the service they got.